We live in an age where things can be shared in the blink of an eye (or maybe just at the speed that our fingers can type), so it makes sense that social communication is where businesses thrive. But what does being a social entrepreneur mean? And just why should you become one?
Forbes opening line says it best in their article about Social Entrepreneurship
“Today’s young people are as concerned with making a positive impact on the world as they are with making money. A whopping 94% want to use their skills to benefit a cause. Meanwhile, only half of Americans have confidence in the free market system, down from 80% just 15 years ago.”
This model, however, should not just be used to appeal to millennials, but everyone. When you’re a social entrepreneur, it connects you to the real purpose you want to seek by starting a business. Making money is all well and good, but the newer generations are more concerned with doing more than just earning a paycheck. They want to feel like they made a difference.
From this comes happiness and motivation to do better. This makes a business both successful and fulfilling.
That’s where Gorilla Socks comes in, too. The idea of gorilla conservation was at the forefront of the idea behind Gorilla Socks, with Dian Fossey’s work as the cause. This enterprise really got behind the idea. Starting a business that serves up Stylish and Premium bamboo socks wasn’t enough. Sure, you can have the product, but if there’s no one to sell it to, how are you really making a difference? Ideas like this are where social enterprises really thrive.
Blake Mycoskie, the founder of TOM’s says in his book, Start Something That Matters: “When you have a memorable story about who you are and what your mission is, your success no longer depends on how experienced you are or how many degrees you have or who you know. A good story transcends boundaries, breaks barriers, and opens doors. It is a key not only to starting a business but also to clarifying your own personal identity and choices.” If you have a great idea and the motivation behind it, you can start a social enterprise and do anything.